The mood board above is a collection of varying spread designs as well as some color inspiration. 

The mood board above is a collection of logo inspiration. 

The mood board above is a collection of varying type face inspiration. 

The mood board above is a collection of varying photographs, color, style and textures to be used as inspiration. 

Mind Map

Persona Ideas: California has a large population of Asian- Americans. My idea is to target this this demographic that has a familial tie to Asia in hopes that this will increase an influx of visitors.  

Color palette and digital sketches and final logo

In progress: making the brand guidelines

In progress: making the brand guidelines

In progress screen captures: Starting to layout visuals and insert type.

Final presentation board with persona, typefaces and color palette.

Initial ideas for fact book cover

Initial ideas for fact book cover

Mood board for different styles of body copy.

Mood board inspiration for infographics.

Mood board inspiration for different design elements to use within the fact book.